How to Post a Job on Facebook: An Updated Essential Guide

The Jobs on Facebook program, which featured applicant management capabilities, has been discontinued as of May 25, 2023. Employers can advertise open positions directly on their Facebook pages via job posts.

Every day, Facebook has 2 billion active users. Even if your ideal prospect isn’t actively looking for work on job boards, there’s a decent chance they have a Facebook account. If the job market is competitive, using Facebook ads to recruit staff members may be a wise move.

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Pricing

Employers can post a position for free on their Facebook pages. Users can choose to elevate their job posting as an advertisement to promote it. The target market and ad duration will have an impact on the cost of running your advertisement. Users can set their own budgets for the pay-per-click model-based pricing.

How to Post a Job on Facebook

A step-by-step tutorial on how to publish a job on Facebook in order to attract quality applicants.

1. Posting a job on Facebook.

• Log in to your company’s Facebook page

Only Facebook business pages have access to Facebook’s job posting feature. You’ll need to log in to the Facebook page for your business.

• You must set up a Facebook page for your company if it doesn’t already have one. 
• Go to facebook.com and sign in using your personal account, or, if you Don’t have one already, choose “Create New Account.”
• Click the “+” button in the top right corner of the page once you have successfully logged in.
• From the drop-down option, choose “Page”.
• Complete the information on your page.
• Then select “Create Page.”

• Create a post

Create a post with details about the position you want to fill from your profile page. Include a link to the careers page for your business.

• If you need assistance getting started, check out our job posting template. 
• If you’re running a Facebook ad, Amy Porterfield advises that you should start the content with a question that the person reading it will select “Yes” to. 

• Post your job

After finishing your article, you have the option to choose whether to promote it. then use the “Post” button to make it public.

Promote your job post

Increase the visibility of your job posting and provide a budget to reach a wider or more specific audience. Simply locate the post on your timeline and click the “Boost post” button in the bottom right corner if you didn’t select the “Boost Job” box when you were creating the post.

• Decide who your target market is.
•  Facebook provides a variety of tools to assist you in finding the most pertinent applicants. Groups of people can be included or excluded based on the pages they have liked, their hobbies, their education, where they live, and more. Consider carefully who your ideal applicant is, then design your targeting to appeal to them.
• Decide on the ad’s duration and spending limit.
• Decide if you want your advertisement to be visible not only on Facebook but also on Instagram and Messenger.
• Tap “Boost Post Now.”

When to Use Facebook to Post Jobs:

Recruit candidates who are loyal to your brand.

Facebook is a fantastic approach to connecting with potential employees who are already fans of your company. Those who “Like” the Facebook page for your company can see your job posting in their news feeds.

Define your audience.

Facebook is the site to post on if you want to have control over the audience your advertisement reaches. The platform not only provides access to a huge audience, but it also has great ad-targeting features. You can specify exactly who your paid advertisements should reach when you create boosted posts or paid advertisements.

Find passive candidates.

Employers may reach out to and grab the attention of passive prospects quite effectively on Facebook. Due to the platform’s strong social component, candidates who are not interested in your openings are also more inclined to share them with people they think would be excellent candidates.

Recruit on a budget.

You might solely utilize free job postings and ask your followers to share them to reach possible candidates, depending on your budget, or you might create a budget that works for you to run highly targeted ads. Either choice won’t break the bank and will give a targeted audience for your job posting.

5 Tips for Recruiting on Facebook:

1. Create an attention-grabbing post.

On Facebook, a lot of businesses are vying for the attention of your ideal prospect. How do you compete then?

You should conduct some brief research to get started: Ask your coworkers what they enjoy most about their jobs. It might be their interactions with coworkers, the setting, the tools, the perks, etc. Go to Glassdoor reviews now and see what people who have the position you are hiring for have to say about it.

Now that you know everything, make it the main point of your Facebook recruitment campaign.

2. Create an event ad to promote your job fair.

A job fair or a more intimate hiring event may be ideal for you if you plan to do a lot of hiring. But how can you guarantee that people will show up?

Facebook also provides adverts for particular events. You’ll need to first create an event on Facebook in order to make these. Facebook will automatically construct a call to action when you run the advertisement, allowing people to express their interest in the event and confirm whether they intend to attend or not. Additionally, it can be liked, shared, and commented on.

3. Make a video ad that candidates and Facebook will love.

Video posts reportedly receive a lot of attention on Facebook and are displayed more frequently than other items in feeds. So include video content in your efforts.

Does creating a video sound pricey and intimidating? It was harder in the past than it is now. But today, all of our phones have fantastic small cameras built in. You may make films to advertise your employment and firm work culture on Facebook by following a few easy suggestions.

4. Tap into your employees’ network of friends.

People frequently create networks of people who share common interests. You can access a network of people who operate in your business by asking your staff to like your Facebook profile.

The most labor-intensive approach entails sending each employee a unique invitation by going to your Facebook home page, copying and pasting the URL, and doing so by email. Use the “Invite Friends” feature if you’re friends on Facebook with coworkers or employees.

You might want to think about connecting with people you work with through your email account if you are not connected to them on Facebook.

5. Use Facebook Live to meet potential candidates.

Would you like to have live video connections with possible candidates? They could be given a brief overview of the job, introduced to some coworkers, or given the opportunity to ask questions about a position that is open.

You may now broadcast live videos directly in your Facebook feed thanks to a new technology from Facebook. You must have Facebook set up on your phone in order to utilize it.

A recorded version of the video will be added to your timeline immediately once you’re done. This technique is already being used by major corporations that excel at social recruiting, like UPS. Try it out and see if it benefits your business.

FAQs:

Is it free to list jobs on Facebook?

Yes, posting positions to your company’s Facebook home page is free. If your post isn’t receiving enough responses, you might want to think about paying to promote it.

Can you post job listings on Facebook?

You can post paid job advertisements, yes. You will “boost” a job ad you create from your Facebook business page in order to accomplish this.

How can Facebook boost a job posting?

• Go to your Facebook business page and log in to promote your job posting.
• To promote a post, click “Boost post” next to it.
• Define the ad’s target market.
• Select the length of the advertisement.
• Decide on a budget.
• Review the information, then press “Boost post now.”

How do I set up an event on Facebook for a job fair?

• Register on Facebook.
• On the left side of the page, under “Events,” click “Create Event.”
• Add the essential event details.
• The image should be 1920 x 1080 pixels.
• Make the occasion “public.”
• Promote the event using a Facebook ad to increase attendance.

How can I employ Facebook for in-person recruiting?

• One week before to the live session, start publicizing the date and time on social media.
• Open the Facebook app on your phone when you’re prepared for the event.
• Go to the Facebook page you want to post to and click “Publish.”
• Select “Live Video.”
• Click the “Go Live” button in blue.
• Inform visitors that you can answer their questions about jobs.
• Keep an eye out for questions and comments that pop up below the video feed and respond to them verbally.
• How can I post job listings on Facebook?
• Share your content with industry organizations.
• Directly forward the ad to any candidates or recruiters who may be interested.
• Share the article with your Facebook friends’ networks.
• Share the article on all the social media platforms used by your business.
• What is the cost of posting a job on Facebook?
• Facebook job posting is free unless you choose to “boost” it with paid advertising. The price depends on the size of your target market and the length of time you want the advertisement to run. You may create a personalized budget and boost a post for as little as $1 per day.
• Is recruiting with Facebook a good idea for small businesses?
• Yes, the Facebook recruitment process can be very effective for small businesses. Partially because the cost of testing it is free, plus you can set the budget very low on ads if you decide to test them. The targeting features that let you narrow your ad’s reach to people who really fit your ideal employee profile also make using Facebook attractive for recruiting for small businesses.
• What tips do you have for using Facebook to find candidates for difficult-to-fill positions?
• For positions that are challenging to fill, Facebook recruiting can be quite successful. Knowing as much as you can about your ideal employees can help you target them effectively with your Facebook job posting.